How It Began

AHBEEF is an American, family-owned, and operated brand that delivers premium beef from our farm to your fork. The brand was established by Justin and Lisa Lofton, Justin, a second-generation rancher, in May 2022. However, the family history dates to the early 1980s when Justin grew up in Brawley, California, watching his father, Bob Lofton, build their family cattle business from the ground up. While Justin's family business was interesting, he also caught the racing bug. His early years were spent competing in the ARCA and NASCAR Craftsman Truck Series' where he was crowned ARCA Series champion in 2009. He also races desert off-road and is a force to be reckoned with, claiming the overall win at the prestigious Mint 400 three times. Justin still occasionally participates in off-road racing, but in 2014, he refocused his attention on the family business, Western Cattle Feeders.